How To Be a Travel Blogger in 2022

When you make purchases through links on this post, I may make commissions. Read this page for more information.

As the travel industry slowly returns to normal, many may want to share their experiences with the world. How can you do so? Learn how to be a travel blogger and start a blog with this beginners guide.

Travel blogs act as a fantastic medium to document your adventures and inform others on how to do the same. Moreover, these types of blogs may help motivate others to explore the world and learn about new perspectives.

Travel blogs act as a fantastic medium to document your adventures and inform others on how to do the same. Moreover, these types of blogs may help motivate others to explore the world and learn about new perspectives.

Explore this guide on how to be a travel blogger. My step-by-step guide will explain the initial steps on how to start your blog. Moreover, I will cover marketing and how to make your website profitable. That way, you can make your passion into a means to supplement yourself.

What is a Travel Blogger?

A travel blogger is a typical blogger or influencer who travels around their home country or the world and writes about their experiences. Moreover, travel bloggers usually recommend the best ways to travel to a specific destination, ways to save money, and various other guides.

While not all travel or digital nomad blogs end up becoming profitable, some would eventually be able to quit their day job and shift all of their time toward working on a blog.

Steps To Becoming a Travel Blogger

Keep reading this guide to learn how to create your first travel blog. First, I will cover finding your target audience and the initial steps to getting your blog off the ground. Afterward, I’ll provide some basics on how to set up your blog through hosting.

1. Research an Appropriate Niche

So, you can break the travel industry into various niches that’ll focus your content on a small and dedicated group of people. Knowing your niche will help your business goals and give you an understanding of what sort of content to research.

Some niches within the travel industry include:

  • Bucket list trips: suggestions on breathtaking locations people can visit to add to their bucket list, potentially
  • Road trips: guides on road trip tips, destinations, and routes
  • Voluntourism: covers ways that travelers can give back to the destinations they’re visiting
  • Adventure travel: get your readers’ adrenaline rushing by suggesting engaging physical activities like shark encounters

2. Find Your Audience

How do you determine your blog’s audience? First, you’ll want to find where people within your niche might migrate. Forums, for instance, act as a fantastic place to gather information about what pain points your audience has. Then, you’ll know what issues you need to solve with your travel guides with these listed pain points.

If you want to go deeper with finding the ideal demographic for your blog, you could learn how to create user personas. Personas make a realistic representation of your audience and their needs.

3. Develop Your Brand

If you become a faceless entity or a personality that people will rely on for travel-related information, you’ll need to figure out your branding.

Before setting up your brand, you’ll need to answer a question. Why are you writing about your niche? From there, you can develop your brand’s values, color scheme, logo, media assets, and most importantly, your voice.

A brand voice helps differentiate you from the millions of other bloggers.

4. Pick Your Blog Name

Some important factors to consider when picking your blog name are:

  • Related to your brand
  • Short: 6–14 characters—shorter, the better
  • Memorable
  • Search engine optimized: make it so people can potentially find your name

Don’t forget to make a list of potential names. Once you make that list, set it aside for about a day. Afterward, come back and start comparing what name best represents your brand.

You can use blog name generators to help you think of ideas. However, don’t expect them to come up with relevant names. Out of all of the research I’ve done, ThemeIsle turned out to have the best name generator.

Once you figure out your blog name, purchase it from a website like Namecheap. They’ll let you know whether you can buy the name plus the extension (.com, .net, etc.). Moreover, I love Namecheap because they have frequent sales that save you a lot on domain names.

5. Decide How You Want To Create Your Website

The easiest route to create your blog is to use a blogging platform like WordPress or Ghost.

You have to pay for additional hosting with a WordPress blog, which I’ll cover in a second. Moreover, you can use WordPress to create blogs, eCommerce storefronts, and more. To add additional functionality, you can choose from thousands of free and paid themes and plugins.

With Ghost content management system (CMS), you get significantly more features without installing plugins. For instance, you can set up paid memberships instead of relying on a third party like Patreon. Moreover, they have built-in email newsletters, which are helpful for marketing. Another great feature about Ghost is that they include hosting and content delivery networks (CDN) with their plans.

Both CMS systems are open source and secure. Will WordPress or Ghost save you more money? It depends on your needs. If you want a more affordable blog with custom themes, aim for a WordPress site paired with cheap hosting. If you don’t want to pay for 1000 different subscriptions for plugins, go for Ghost.

6. Invest in Reliable Website Hosting

If you decide to go with WordPress or make your website, you’ll need to find a reliable web hosting plan.

When going with WordPress hosting, I recommend going with EasyWP if you want to save money. It supports a lot of traffic and offers decent functionality. If you pay a little more, you can use EasyWP on unlimited websites along with various other features.

7. Create a Content Calendar

To keep yourself disciplined and attentive to your blog, create a content publishing calendar. You’ll want to include planned promotional campaigns, upcoming content to publish, status updates, and content updates in your calendar.

Also read: Best tools for productivity

8. Figure Out How You Will Get Post Images

Without images, you’ll have a dull blog website. However, if you’re starting, you probably won’t want to pay for images. Fortunately, there is a myriad of websites that you can get free and commercial-use images from like:

  • Unsplash
  • Pexels
  • Creative Commons Search
  • Pixabay

If an image requires you to credit the photographer, ensure you do so in an image caption. Also, ensure you save the links to every image you download and find a way to attach it to said image. That way, you can protect yourself from any legal repercussions.

Afterward, whether you want to resize your image, adjust it for social media, or re-style it, you’ll need photo editing software. If you have Photoshop lying around or intend on using it for something else, use that program.

Otherwise, I recommend Canva. Canva has a free version. If you want to see how their inexpensive paid version can help your blog, you can always enroll in their premium free trial.

9. Learn About Search Engine Optimization

What is search engine optimization (SEO)? SEO is the process of making your posts and pages optimized so search engines can find them and show them to readers. Search engine optimization has the potential to make your pages appear on the first page of Google or as snippets.

With proper SEO, you could potentially draw tens of thousands of visitors to your website without having to post any social media updates.

If you need a guide on getting started with optimizing your website, Ahrefs, a top-notch SEO company, has an excellent guide. Throughout their guide, they will teach you about the various factors that affect your website’s ranking.

When you’re ready to start optimizing your website, I recommend using a tool like Semrush. Their software helps you research keywords that’ll help readers find your content.

Moreover, you can use their tools to spy on competitors and learn why they’re succeeding. While Semrush may come off as expensive, you can try their software with a 7-day free trial. Once it expires, you can utilize their free tools.

If you’re using WordPress and are new to SEO, there are a couple of routes that you can take with all-in-one SEO plugins. The most popular and recommended plugin is Yoast SEO. However, from my experience, RankMath has helped me more with SEO, which is why I recommend it. If anything, experiment with both plugins and see which allows more.

10. Ensure It Has Good User Experience

Good user experience (UX) and user interface (UI) will make or break your website. If your site isn’t easy to use, your users may find themselves annoyed and leave your website.

Why do users leaving your site matter?

Because of retention time. If your users don’t stay on your page for long, it tells Google that readers don’t find your content engaging, which may hurt your rankings.

Some areas to take into consideration when adjusting the user experience of your website include:

  • Contrasting colors: make it, so readers have an easier time viewing different parts of your site
  • Readable copy: choosing the right typeface, fonts, font size, and font colors will make a huge difference in readability
  • Considering accessibility: learn more about inclusive design here
  • Relax on the popups: don’t have too many calls to actions explode in your user’s faces when they try to scroll through your pages
  • Space your copy: don’t present your readers with a wall of text; space out your sentences and paragraphs

When developing your website, to improve your user’s experience on your site, you’ll need to consider a great WordPress theme. Each theme that WordPress offers has features that make them unique. However, if you want feature-packed and the quickest themes, you will likely have to pay for a premium theme.

WordPress also offers plenty of free themes. I recommend the free version of the Neve theme, personally. Or, you can upgrade and experience the full potential of the paid version of Neve. However, if you plan on using a drag-and-drop plugin like Elementor, I recommend Hello.

11. Launch Your Project

Once you have some posts ready, pages are done, search engine optimization in order, and a content calendar, you’re ready to launch.

However, once you launch your blog, you’re in for a lot of work. So keep reading to learn how to get more eyes on your blog.

How to Market Your Travel Blog

Other than search engine optimization, you’ll need various ways to reach your potential readers. Read along as I cover the multiple ways to market your travel blog.

1. Build a Mailing List

Mailing lists act as a great way to let those who love your brand know when you have new posts. Moreover, a mailing list allows you to build a lot of follows. And after you start selling products, you have a huge follower base that you can leverage.

To attract people to sign up for your mailing list, you may want to offer what’s called a lead magnet. A lead magnet is a free item to give to your reader in exchange for them signing up for an emailing list or providing contact information for any other reason. Some lead magnet examples include eBooks, templates, and other digital items.

2. Rock That Social Media

Unless you already have an existing follower base on any of the many social media outlets, you’re in for a rough start. However, if you’re persistent and make the best use of your time, you can increase your followers and blog traffic.

Here’s a tip to keep in mind. Since you have your demographic (audience), you’ll need to know when users are likely to browse social media. I recommend reading Sprout Social’s in-depth guide on the best times to post on various social media platforms.

What Are Social Media Platforms That I Could Promote On?

You can either repurpose your content or post updates on the following social media platforms:

  • YouTube: a YouTube channel acts as an excellent medium to repurpose blog posts into videos
  • Instagram: an excellent way to find followers on Instagram is to weave relevant hashtags into your updates
  • Pinterest: a great place to post images related to your brand that lead back to your blog
  • Facebook: you can either create a Facebook group or find groups that your audience would follow and promote your brand there

Keep in mind that before posting on any of these networks or groups, you should read their rules. For example, if they forbid self-promotion, obey that rule. Otherwise, you may damage your brand before it takes off.

Also read: Most popular social media messaging apps in each country

3. Guest Posting On Other Blogs

Guest posting is when you post helpful content on another blog in your niche. Posting on another blogger’s blog can also be a great way to gather backlinks for your website. Don’t know what backlinks are? Refer to the link above when I mentioned SEO. Also, the Ahrefs guide will cover backlinks.

Engage With Other Travel Bloggers

Networking, it’s the best way to find new opportunities. First, find other travel bloggers who are open to making new friends. Afterward, once you get to know them, find a way that you all could collaborate and create content that promotes both of your blogs.

How to Monetize Your Travel Blog

After developing your blog for a while, you’ll probably want to get paid. While monetizing your blog may make it appear as a sellout, you’re not. With an income, you can find ways to give your readers more value with your content.

Read on to explore several ways to monetize your content.

1. Ad Networks

You can take several avenues with making ads on your website. For instance, once you become popular enough, you can sell ad space to the highest bidder. With this route, you won’t have to worry about advertisers presenting strange ads in your content.

Otherwise, you can go with blog networks. With this form of monetization, you can earn money per person who views your ad. Or, some companies may pay-per-click

What Are Different Ad Networks for Bloggers?

Some of the best ad platforms that you can use on your website include:

  • Google AdSense: no requirements
  • Ezoic: no requirements, and also offers better rates than AdSense
  • AdThrive: 100000 monthly page visits
  • Mediavine: requires 50000 sessions a month

2. Create Digital or Physical Products

Creating products require initial work. However, once you list your product and initiate your marketing campaigns, this form of monetization can eventually lead to passive income.

Different products that may pair well with your blog include:

  • Digital products: software, mockups, and more
  • Printables: items that your users can print; whether it’s a to-do list or a holiday card
  • eBooks: you could either condense your articles into a well-formatted digital book or create a guide on something that you haven’t, yet
  • Online courses: if you want to teach your viewers how to do what you’re doing, an online course serves as a great way to do so

If you want to host your products through a subscription platform, you can use plugins in a CMS or a third-party website like Patreon. However, if you go with a third-party website, they’ll take a lot more money per transaction.

Moreover, if you need platforms to list your products with and don’t want to rely on your CMS, you can create a Shopify store or an Etsy shop.

3. Sponsored Blog Posts

Sponsored blog posts are what the name says. These are a collaboration between the writer and a business to promote the business’ products to the writer’s audience.

Before you consider this form of monetization, you’ll want to have a lot of traffic and a reputable domain. Afterward, companies will likely come to you and make an offer. I recommend following this excellent guide on sponsored posts to bookmark for later.

Affiliate links are a fantastic way to make money from your blog. With this money-making method, you sign up for affiliate programs of products that you believe work well.

If you find yourself accepted into the brand’s program, they’ll give you an affiliate link or banner image. Once someone clicks this link and performs the brand’s desired action, the company will compensate you.

Some actions that’ll earn you affiliate dollars include:

  • Free trial signups
  • Purchases
  • Subscriptions
  • Account registrations

Many usually rely on the Amazon Associate program to serve as their platform to gather links to products. However, if you don’t sell a certain number of products after a few months, Amazon will revoke your account. In that scenario, ensure you register for an affiliate program for various marketplaces.

When using affiliate URLs in blog content, ensure that you let your audience know that you use affiliate links at the beginning of the article. Otherwise, you could potentially mislead your readers and could violate your affiliate program’s terms of service.

Moreover, when using affiliate links on your site, you will need to understand how Google views them and whether the conglomerate will penalize your website for malpractice. Dive into this guide to learn how to structure your links to avoid damaging your travel blog.

What Should I Do Once My Website’s Created?

Besides monetizing and marketing your content, you’ll want to perform some housekeeping to ensure your travel blog has a good user experience, attracts readers, and remains online.

1. Make Sure It’s Fast

According to SEO expert Neil Patel, at least 40% of people will abandon a website if it takes three seconds to load. That’s why you should put some emphasis on your website’s speed. Some easy steps that you could use to enhance your speed are to shrink image sizes.

However, there are many technical parts of your website that you can improve to bolster your website’s speed. Moz, another SEO tool, offers a guide on ways to improve your website’s speed.

2. Audit Your Website Once a Month

If you haven’t added audits to your content calendar, you should do so now. Look through your website and ask yourself the following questions:

  • What can you improve upon on your website?
  • Is any of your information outdated?
  • How can you repurpose your content?
  • How’s the search engine optimization of your blog post?
  • Are your posts engaging?

3. Continually Update Your Content

If your posts continually pull engagement, consider finding ways to repurpose your article. For instance, you could convert it into a script for a video or podcast. Moreover, ensure you update the information on your well-performing posts, so they continue delivering value to readers.

If posts aren’t performing well, find ways to repurpose them. Or, you can delete them if you don’t want to deal with updating underperforming posts.

4. Monitor Your Website’s Uptime

Without a functioning website, how can readers view your articles? First, sign up for a website monitoring website like Uptrends. Then, all you need to do is register for an account and connect to your website. Afterward, Uptrends will send you email updates whenever your site isn’t working.

If your site is down for a long time, you can contact customer service for your hosting to have them troubleshoot and fix your problem.

Is Becoming a Travel Blogger Worth It?

There are a lot more technical factors that go into how to be a travel blogger. For instance, the legalities, repurposing content, website security. However, this guide should help inspire you and teach you the basics of beginning your blog.

If you need more inspiration, explore my other posts on Eager Nomad. From there, take what you need and weave it into your content.